Formula E unveils Season 10 campaign

Formula E has unveiled its Season 10 campaign, declaring ‘It’s On’, before the season starts in Mexico City in January.

The global campaign kicks off with a film set in a Tokyo antique store, owned by a die-hard Formula E fan. The setting captures Formula E’s achievement of becoming the first FIA World Championship to race on the streets of Tokyo, with Round 6 taking place there next year on Saturday, 30 March.

The short film starts a campaign roll-out that will see activations designed for fans and newcomers alike across iconic city centres around the world and celebrate the tenth anniversary of the championship which opens with the 2024 Hankook Mexico City E-Prix on Saturday, 13 January.

Jeff Dodds, Chief Executive Officer, Formula E said:

“The ‘It’s On’ campaign captures what makes Formula E so special. It’s more than a line, it’s a bold promise of another season of high drama and high excitement motorsport. Season 10 is another step towards defining the future of motorsport as we set new standards of innovation, whilst showcasing our commitment to sustainable, high-performance racing. As the only sport certified net zero carbon since inception, we uniquely show the world that high performance motorsport and sustainability can powerfully co-exist.”

Featured image courtesy of Formula E